Case Study:
How Camrose Dental Health Centre Achieved a 283% Surge in Organic Traffic & Increased New Patient Bookings with Evolve One Digital
Overview: From Solid to Standout in Local Search & Lead Generation
Camrose Dental Health Centre, a long-established and respected clinic, aimed to expand its local presence, enhance patient acquisition, and cement long-term brand credibility. Despite steady patient flow, they needed to amplify organic visibility, increase online engagement, and optimize organic and paid marketing performance to maintain a competitive edge.
Despite a strong local presence, Camrose faced increased competition in search rankings and other digital platforms, requiring a more aggressive approach to SEO and content marketing to maintain dominance.
Evolve One Digital implemented a multi-faceted growth strategy, blending SEO, paid social, and content-driven marketing to drive consistent, measurable results.
The Challenges: What Needed to Improve
✅ Stronger Lead Flow: Patient inquiries were growing but needed more consistent conversion growth across organic and paid channels.
✅ Enhanced Search Visibility: While ranking in the top Map Pack, overall search views showed an opportunity for stronger local positioning.
✅ More Patient Engagement: Content needed to connect more deeply with local audiences to improve social traffic and conversions.
📈 The Strategy: How Evolve One Digital Elevated Camrose Dental’s Growth
By implementing a custom-tailored, performance-driven marketing strategy, we unlocked new opportunities for brand expansion, patient engagement, and revenue growth.
Advanced Local SEO Optimization & Content Strategy
- Organic search traffic increased by 283%, sending 1,059 visitors to the website.
- Organic social traffic surged by 339%, bringing 101 additional visitors from social media channels.
- Local SEO efforts kept the clinic in the top Map Pack, securing prime local search positioning and improving search-based inbound calls and actions.
Paid Advertising for Lead Generation & Brand Awareness
- 1.6M+ ad impressions in Q4, doubling engagement across search & social.
- 99 inbound calls from Meta Ads, with 52 first-time callers tracked.
- Most effective campaign: Video Ad Reel → 27 inbound calls at $40.89 per call.
- 2 brand-focused campaign ads had the lowest costs per call at $40.55 and $54.87.
- Multiple ad campaigns drove high-quality calls, reinforcing brand trust.
- Through brand-focused paid campaigns, we generated a steady flow of inbound leads, with nearly 50% of inquiries coming from first-time prospects
Website & Engagement Growth
- Active website users surged by 200% (1,236 additional users).
- New users increased by 200% (1,099 new visitors).
- Google leads grew by 2% (+7 leads), strengthening inbound patient flow.
- 32 new patient reviews → boosting credibility and reinforcing strong local search authority.
The Results: A Data-Driven Marketing Success
🚀 Organic traffic surged 283%, driving a steady stream of new patient inquiries.
🚀 1.6M ad impressions, doubling social & search engagement.
🚀 99 inbound calls from Meta Ads, fueling consistent lead flow.
🚀 200% increase in active website users & new visitors.
🚀 32 new 5-star patient reviews, boosting brand trust.
🚀 New patient exams improved by 32% over the trailing 6-month average
💡 Key Takeaways & Next Growth Opportunities
Camrose Dental’s strong Q4 growth reflects the power of an integrated marketing approach with a brand focus. To further optimize patient acquisition & engagement, we recommend:
✔ Expanding social content with behind-the-scenes & patient stories.
✔ Encouraging more patient reviews to reinforce local search leadership.
✔ Optimizing lead capture and follow-ups to convert more patient inquiries.
In summary, by implementing a brand-focused full-funnel marketing approach—combining local SEO, paid advertising, and data-driven engagement strategies—Evolve One Digital helped Camrose Dental achieve record-breaking growth. With organic search traffic skyrocketing by 283%, ad impressions doubling to 1.6M, and inbound calls increasing across the board, the clinic now enjoys a 32% improvement in new patient exams.
📞 Want to Achieve Similar Results? Let’s Talk.
If you’re a growth-focused dental clinic or service-based business looking for a data-backed marketing strategy that delivers results, Evolve One Digital is ready to help.
🚀 Let’s build your success story. Book a strategy session today!