Case Study:
How Assurance Auto Finance Achieved a 5:1 ROAS & Lowered Cost Per Lead by 89% with Evolve One Digital
Overview: Scaling Auto Financing Leads with Precision & Performance
Assurance Auto Finance Solutions needed a high-impact digital marketing strategy to drive qualified financing leads, lower their customer acquisition costs, and increase conversion rates. With auto finance leads becoming increasingly expensive—ranging from $120–$250 per lead—the company needed an efficient, data-driven approach to attract high-intent buyers while maintaining profitability.
By partnering with Evolve One Digital, Assurance Auto Finance saw game-changing results, reducing their cost per lead to just $22.15 (far outperforming industry averages) while maintaining a 5:1 return on ad spend (ROAS).
The Challenges: What Needed to Improve
✅ High Lead Acquisition Costs: Industry benchmarks for auto finance leads ranged from $120–$250 per lead, making cost efficiency critical.
✅ Inconsistent Lead Quality: Some campaigns delivered leads, but conversion rates varied, indicating a need for improved targeting and filtering.
✅ Scaling Without Wasting Ad Spend: The company needed a profitable way to scale ad spend while maintaining high lead quality and maximizing ROI.
📈 The Strategy: How Evolve One Digital Turned Lead Gen into Profit
To drive high-intent leads at scale, Evolve One Digital developed a multi-phase growth strategy, combining highly optimized paid advertising, campaign refinement, and strategic A/B testing.
Hyper-Targeted Meta (Facebook & Instagram) Ads
- Generated 167 leads in January at just $22.15 per lead (compared to $120–$250 industry average).
- Achieved a 5:1 ROAS (Return on Ad Spend), turning a $3,700 ad budget into approx. $18,500 in revenue.
- 821K ad impressions over 6 months, maximizing brand exposure.
Continuous Campaign Optimization & A/B Testing
- Launched and tested multiple ad creatives to identify the highest-performing campaigns.
- Scaled top-performing campaigns while eliminating high-cost, low-conversion ads.
- Increased campaign engagement to 10,695 total interactions.
Winning Campaigns That Drove Results
- “Who We Are” Campaign: The best-performing ad with 58 leads at just $13.17 per lead.
- “Get Approved” Campaign: Generated 50 leads at $18.54 per lead—one of the strongest direct conversion campaigns.
- “Tagalog Video Ad” Campaign: 44 leads at $20.95 per lead, proving the power of multilingual targeting.
Lead Qualification & Sales Alignment
- Implemented better lead identification & sales alignment processes to improve conversion rates.
- Focused on tracking & filtering high-intent leads to optimize marketing-to-sales efficiency.
The Results: A Data-Backed Marketing Transformation
🚀 Lead acquisition costs slashed from $120–$250 to just $22.15 per lead (an 89% decrease).
🚀 8:1 ROAS (Return on Marketing Spend), driving approx. $60.5K in revenue from $7.5K in marketing spend.
🚀 841 total Facebook leads contacted, creating a high-volume, predictable sales pipeline.
🚀 Engagement skyrocketed to 10,695 interactions, increasing brand recognition.
🚀 6-month campaign impact: 821K impressions, 536 website visitors, and 245 completed leads.
Comparison Against Auto Industry Standards:
This before-and-after chart compares Assurance Auto Finance’s recent results with historic industry averages, highlighting the significant improvements in cost efficiency and lead generation performance achieved through Evolve One Digital’s marketing strategies.
💡 Key Takeaways & Next Growth Opportunities
Assurance Auto Finance’s cost-efficient, high-performance marketing highlights key takeaways for any business looking to optimize lead generation:
✔ Relentless A/B Testing Drives Efficiency – Eliminating low-performing ads and doubling down on winners optimizes ad spend for maximum ROI.
✔ Precision Targeting Lowers Costs – By refining audience segments, Assurance Auto Finance was able to slash cost per lead by 89%.
✔ Marketing & Sales Alignment Maximizes Conversions – Filtering for high-intent leads ensures that ad spend converts into actual sales.
Future Growth Plan:
➡ Further refine lead qualification to increase conversion rates.
➡ Expand successful ad formats, including new multilingual campaigns.
➡ Boost organic content for long-term brand-building & audience engagement.
Why This Matters for Auto Dealerships & Finance Companies
✔ Auto businesses struggling with high lead costs can significantly lower CPL with smarter ad strategies.
✔ Leveraging data-driven ad optimization improves ROI while reducing wasted ad spend.
✔ Investing in first-party lead generation & audience segmentation yields better long-term results.
✔ Structured and standardized prospect nurturing and followup maximize revenue per lead
✔ Evolve One Digital’s methodology proves that dealerships don’t need to rely on expensive third-party lead vendors.
CONCLUSION:
By aligning marketing and sales strategies to target high-intent leads, Assurance Auto Finance is poised to further drive sales and revenue. This alignment ensures that marketing efforts directly contribute to sales objectives, optimizing the conversion funnel from lead generation to closed deals. Constant A/B testing of both organic social posts and paid ad campaigns has established a solid foundation for the company’s lead generation. These ongoing tests allow for continuous refinement of messaging and ad creatives, ensuring optimal performance and engagement.
Assurance’s commitment to high-quality creatives and consistent brand messaging ensures continued marketing effectiveness and cost efficiency, paving the way for future growth and success. This dedication not only enhances brand recognition and customer trust but also maximizes the impact of marketing investments. The combination of strategic alignment, continuous optimization, and unwavering commitment to quality positions Assurance Auto Finance for sustained growth and market leadership.
📞 Want to Achieve Similar Results? Let’s Talk.
If your business is looking for scalable, high-ROI lead generation, Evolve One Digital has the expertise to turn ad spend into revenue.
🚀 Let’s build your success story. Book a strategy session today!