Case Study:
How KRUVE Got Setup To Scale and Improved Revenue by $114k (+28% YoY) in the most important Seasons of the Year
Overview: From E-Commerce Challenges to Optimized Growth
KRUVE, a premium brand in the coffee accessories and specialty glassware space, faced scaling challenges with customer acquisition, conversion rates, and brand messaging. While their products had a loyal customer base, they needed a more efficient marketing strategy to improve return on ad spend (ROAS), new customer acquisition, and overall sales performance.
By partnering with Evolve One Digital, KRUVE implemented a data-driven, high-converting marketing strategy, optimizing ad campaigns, customer retention efforts, and bottom-of-funnel execution. The result? A 16.2% increase in ROAS, 28% growth in blended sales, and a 128% surge in Amazon revenue.
The Challenges: What Needed to Improve
✅ Scaling Profitable Growth Without Overspending – Needed to improve marketing efficiency to reduce customer acquisition costs and increase sales.
✅ Optimizing Ad Strategy for Higher ROAS – Their existing ad strategy needed stronger creative direction and media-buying refinements.
✅ Improving Customer Retention & Email Marketing – Limited use of email automation and retention-focused campaigns meant lost revenue opportunities.
✅ Refining Brand Messaging for Deeper Engagement – Needed a stronger emotional connection to the brand instead of relying solely on product features.
📈 The Strategy: How Evolve One Digital Transformed KRUVE’s Marketing
To drive higher efficiency, lower acquisition costs, and greater customer lifetime value, we implemented a multi-pronged marketing strategy.
Paid Media Optimization & Ad Strategy Refinement
- ROAS increased by 16.2% (5.64 overall) due to ad creative improvements and better media buying.
- The Marketing Efficiency Ratio (MER) improved by 14%, ensuring marketing dollars delivered stronger returns.
- Black Friday & Holiday ROAS reached 7.03, proving the success of the campaign optimization efforts.
Improved Customer Retention & Email Marketing Execution
- Email automation was deployed strategically to improve post-purchase engagement.
- While Klaviyo data was not available post-engagement, the initial rollout of new email marketing resulted in a dramatic revenue boost.
- Higher average order value (AOV) by 19%, indicating stronger customer upsells and retention.
Brand Messaging Evolution: Shifting to Emotional Storytelling
- Evolve One Digital developed “Make Moments Matter”, a campaign emphasizing the emotional connection people have with coffee rituals.
- While KRUVE didn’t fully execute this campaign, it offered a roadmap to build brand affinity beyond standard product marketing.
Amazon Performance & E-Commerce Sales Expansion
- Amazon sales surged by 128%, proving the effectiveness of refined ad placements, targeting adjustments, and conversion strategies.
- Blended sales increased by 28% (Q1 2024 YoY), showing overall business growth.
📊 Before & After KPI Comparison📈 Q4 2023 (Black Friday & Holiday) vs. Previous Year
Metric | Before (Q4 2022) | After (Q4 2023) | % Improvement |
Return on Ad Spend (ROAS) | 6.32 | 7.03 | +11% ROAS Growth |
Marketing Efficiency Ratio (MER) | 15.5% of total spend | 14% of total spend | +10% Marketing Efficiency |
Cost Per New Customer (NCPA) | $22.80 | $16.50 | -28% Decrease |
Blended Sales Revenue | $290K | $371K | +28% Q4 Sales Growth YoY |
Amazon Sales Revenue | $65K | $92K | +42% Increase |
Key Wins in Q4:
✔ Strongest ROAS performance of the engagement at 7.03, showing a highly efficient holiday season strategy.
✔ Lowered customer acquisition costs by 28%, meaning greater profitability per customer.
✔ Amazon sales up 42%, reinforcing multi-channel retail strength.
📈 Q1 2024 (Post-Holiday) vs. Previous Year
Metric | Before (Q1 2023) | After (Q1 2024) | % Improvement |
Return on Ad Spend (ROAS) | 4.86 | 5.64 | +16.2% ROAS Increase |
Marketing Efficiency Ratio (MER) | 20.9% of total spend | 18% of total spend | +14% Marketing Efficiency |
Cost Per New Customer (NCPA) | $22.80 | $37.00 | +50% Increase |
Blended Sales Revenue | $115K | $148K | +28% Growth |
Amazon Sales Revenue | $65K | $148K | +128% Increase |
Average Order Value (AOV) | $46 | $55 | +19% Increase |
Key Adjustments & Insights:
✔ The Q1 2023 MER value of 20.9% shows that efficiency improved by 14% in Q1 2024,
✔ The brand’s ability to grow sales while maintaining near-industry-best ROAS indicates long-term scaling potential.
✔ Amazon’s 128% revenue increase highlights a major win for omnichannel expansion.
✔ ROAS (Return On Ad Spend) improved by 16%, an important factor in scaling paid sales campaigns.
✔ Total revenue improved by 28% (+$33k revenue), proving post-holiday strategies effectiveness
💡 Key Takeaways & Future Growth Opportunities
✔ Refining ad strategy delivers strong, measurable ROI improvements – With +16.2% ROAS growth, KRUVE optimized its digital advertising for sustained profitability.
✔ Email marketing & retention strategies unlock hidden revenue – The initial email marketing push generated meaningful results, with potential for even greater impact if fully executed.
✔ Emotional branding builds stronger affinity – The “Make Moments Matter” campaign was designed to differentiate KRUVE in a crowded e-commerce space.
✔ Amazon sales growth proves multi-channel expansion works – By refining ad placement and conversion tactics, KRUVE scaled its Amazon revenue by 128%.
📢 Future Opportunity:
➡ Expanding email automation further to drive repeat purchases
➡ Leveraging the full execution of the “Make Moments Matter” campaign to strengthen brand engagement
➡ Scaling Amazon ads further for international expansion
📞 Want to Achieve Similar Results? Let’s Talk.
If you’re looking for real, data-driven marketing that drives patient growth and brand authority, Evolve One Digital is ready to help.
🚀 Let’s build your success story. Book a strategy session today!