Ross Creek Dental, a long established dental clinic in Fort Saskatchewan, Alberta, sought to expand its digital presence, attract more patients, and strengthen its brand authority in a competitive market. Despite a solid reputation, the clinic faced challenges in Google visibility, patient acquisition, and brand engagement.
Evolve One Digital stepped in to implement a holistic, high-impact growth strategy, blending SEO, paid advertising, and brand-building initiatives to drive measurable success.
Low Google Search Visibility – The clinic had limited organic rankings and was virtually unranked for many critical search terms.
Stagnant Lead Growth – While inbound calls were coming in, conversion rates and search-driven leads needed improvement.
Underutilized Social & Local SEO Potential – The brand had an opportunity to leverage social content and local search listings to strengthen its credibility, engagement, and patient lead-flow.
Our team at Evolve One Digital took a strategic and comprehensive approach to address these challenges. Our plan was not just to enhance visibility but to position Ross Creek Dental as the go-to dental clinic in the region.
+89% increase in website visits from Google Business Profile (130 → 246)
+3% increase in total Google-driven leads (457 → 471)
Expanded local search authority, securing top 3 rankings for multiple terms
High-impact advertising generated 1,081 inbound calls across Google & Meta
New patient exams increased by 52.5% over previous 6 month time period
Total clinic appointment bookings rose to 3397 in the recent 6 month timeframe, vs 1310 total bookings in the previous 6 months.
Increase in total appointments booked resulted in a 29.7% improvement in appointments per dentist
“Dentist Near Me” Improvements
Sept/24
Jan/25
Ross Creek Dental’s brand presence and lead generation saw substantial gains, thanks to an integrated approach to SEO, paid ads, and brand visibility efforts. A key factor was also the brand messaging strategy, which crafted more modern creatives with compelling messaging, attractive imagery, and unique taglines. Looking ahead, we see even more opportunities to build long-term brand equity by:
✔ Increasing engagement on social media with staff & patient content
✔ Driving more patient reviews to enhance local reputation
✔ Optimizing omni-channel content strategies for long-term brand loyalty
Like many businesses, Ross Creek Dental needed to attract high-quality leads and strengthen its local market presence. By optimizing search rankings and prioritizing quality social creative, Ross Creek Dental went from being virtually invisible online to a top player in their market—this strategy works for any business looking to win more customers.
Finally, highly targeted paid ad campaigns drove a 60%+ increase in qualified leads and 52%+ increase in new patient exams —proving that smart brand-focused advertising attracts real customers, not just clicks.
If you’re looking for real, data-driven marketing that drives patient growth and brand authority, Evolve One Digital is ready to help.
🚀 Let’s build your success story. Book a strategy session today!
We’re a full-service growth marketing firm based in beautiful Edmonton, Alberta, Canada. From strategy to implementation, we’re here to help your business transform potential into performance.