Case Study:
How Wellness On Whyte Achieved Top Spot On Google Search in 90 Days with Evolve One Digital
Overview: Elevating Digital Presence & Lead Generation
Wellness On Whyte, a long-established holistic wellness spa in Edmonton, wanted to enhance its online visibility, attract more clients, and strengthen local SEO rankings to solidify its leadership in the wellness space. While their services were highly rated, they needed a stronger digital marketing strategy to drive more website traffic, increase lead generation, and improve engagement.
By partnering with Evolve One Digital, Wellness On Whyte executed an SEO-driven, content-rich, and engagement-focused marketing strategy. The result? A 50% increase in Google Impressions, a 45% increase in search volume, and a 62% surge in organic social traffic.
The Challenges: What Needed to Improve
✅ Increasing Google Visibility & Local SEO Ranking – Needed a stronger online presence to dominate high-value search terms like “massage near me” and “spa near me.”
✅ Driving More Website Traffic & New Users – Despite steady visitor numbers, new customer growth needed a sustainable boost.
✅ Improving Lead Generation & Conversion Rates – More visibility needed to translate into higher inbound calls, bookings, and website engagement.
✅ Strengthening Organic Social Traffic – Needed to increase social engagement and bring more potential clients from social platforms to the website.
📈 Performance Breakdown: Q4 2023 vs. Previous Quarter
Metric | Before (Q3 2023) | After (Q4 2023) | % Improvement |
Google Impressions | 18,896 | 28,344 | +50% |
Google Searches | 4,007 | 7,403 | +45% |
Google Views | 13,769 | 19,821 | +31% |
Google Engagements | 2,221 | 2,864 | +29% |
Google Leads (Inbound Calls & Website Clicks) | 515 | 570 | +10% |
Website Active Users | 7,888 | 8,448 | +6.6% |
New Website Users | 6,591 | 6,985 | +5.6% |
Organic Search Traffic | 7,073 | 7,592 | +7.3% |
Organic Social Traffic | 263 | 426 | +62% |
Key Wins from Q4:
✔ Google Impressions skyrocketed by 50%, increasing brand awareness and search visibility.
✔ Google Searches climbed by 45%, proving higher demand and improved keyword performance.
✔ Google leads increased by 10%, resulting in more inquiries and client bookings.
✔ Organic social traffic surged by 62%, showing stronger engagement and improved brand reach.
A key focus area was improving local SEO and gaining ground on Google Maps. With Evolve One Digital’s proprietary local SEO solution, Wellness on Whyte was able to crack the Google MapPack for 5 high-value keywords, resulting in drastically improved Google searches, views, and engagements:
📢 Key Marketing Strategies Implemented
Local SEO Optimization & Keyword Expansion
- Focused on top-performing keywords: Massage, Spa, Massage Near Me.
- Improved Google Business Profile (GBP) optimization, ensuring top rankings in local search.
- Expanded keyword-driven content to enhance SERP performance.
Content & Website Optimization for User Engagement
- Enhanced website UX with optimized landing pages for better conversion rates.
- Strengthened internal linking & blog strategy to boost organic rankings.
- Added strategic calls-to-action (CTAs) to increase lead capture.
Social Media Engagement & Referral Traffic Growth
- Created high-value video content on Instagram & Facebook to drive engagement.
- Used targeted hashtags & location tagging to increase discoverability.
- Improved social content strategy, resulting in a 62% increase in social traffic.
- Grew Tiktok audience from 260 followers to 5200+
Ongoing SEO & Paid Ad Expansion Planning
- Identified opportunities for paid search & retargeting ads to increase bookings.
- Planned content expansion to further dominate key wellness-related search queries.
📢 Additional Insights: December Growth & Reversal of Downward Trend
We can also see that December 2024 (according to the business’s CRM) was the first time the spa surpassed any of the 2023 numbers for Sales, Online Bookings, and Attendance by Month. While this is only a single month of growth data, it is a positive indicator of a potential trend reversal.
- Sales in January 2025 were still down compared to January 2023, but Online Bookings surpassed both previous years.
- Attendance numbers in January 2025 were slightly higher than the previous year.
- When we compare 2024 overall to 2023, most months saw a decline, except for December 2024, suggesting the downward trend may be reversing. This trend is reinforced by continuing KPIs in Jan/2025
Looking Ahead:
✔ By continuing to provide value-driven content (not just service promotions), we expect sustained audience engagement and organic growth.
✔ Investing in paid ads for lead generation will accelerate customer acquisition and revenue recovery.
✔ Tracking the next quarter’s trends will determine the strength of this recovery and opportunities for further scaling.
📢 Final Takeaways & Future Opportunities
1️⃣ Evolve One Digital helped Wellness On Whyte dramatically boost its digital presence, resulting in a 50% increase in Google visibility.
2️⃣ SEO-driven efforts proved successful in driving higher local search engagement and inbound leads.
3️⃣ Organic social traffic grew by 62%, confirming that targeted social engagement improves web traffic and brand awareness.
4️⃣ December 2024’s performance indicates a potential reversal of downward trends, reinforcing the value of ongoing digital marketing efforts.
🚀 Want to scale your wellness business with high-impact digital marketing? Let’s build a custom strategy for your brand today.
